(Note: The link to the online article is for subscribers of the Honolulu Star Advertiser only. My parents have a subscription so I just did a copy and paste…hope that’s okay><;;)
Boy band’s bringing show, show’s bringing business
Two concerts at Ko Olina are generating millions by attracting thousands of tourists from Japan
By Allison Schaefers
The boys are back.
Arashi, a five-member Japanese boy band that announced its formation in 1999 while sailing on a yacht off Honolulu, returns to Oahu this weekend to celebrate its 15th anniversary and play its first concert outside of Asia. Their two concerts at Ko Olina Resort in West Oahu on Friday and Saturday are expected to fill nearly every Oahu hotel and pump about $20.7 million into Hawaii’s economy.
Barbara Saito, vice president of Tom Moffatt Productions, said investor costs alone for the event will top $8 million, greatly surpassing the costs to bring legends like Michael Jackson and the Rolling Stones to Hawaii.
"They have spent more money and invested more in the event and built a larger stage and will be bringing more fan club members than any other act that’s been here," Saito said. "This is very much an Arashi-style show with enough different kinds of technology to create a spectacle. The stage is so big that you can see it from Farrington Highway."
Saito said the concerts’ 15,000 nightly attendance (which will be roughly half Japanese and half North American concertgoers) won’t come close to breaking the 36,000 concert attendance record set by Janet Jackson.
"Close to 15,000 fans from Japan are coming to see them perform. When it comes to Japan, it just doesn’t get any bigger than Arashi," she said.